Addidas White Sneakers
Why should the white sneakers be all the rage?
Thanks to a very successful advertising campaign of Adidas, although now are complicated and get dirty to clean
About two and a half years is increasingly common to see people turn with a white sneaker to the feet, it is such fashion that did not involve only the sales of sportswear companies but also the high fashion houses such as Gucci, Saint Laurent, and Tom Ford, which have included in their collections. Among the most common models are the Adidas Stan Smith (90 € in the basic version) that have taken the place of white Converse All Star (89 € in small version). Stan Smith, the former tennis player who have dedicated the sneaker of Adidas since 1971, told the Wall Street Journal to be amazed by the success of white shoes; he thought it would last as his contract five years with Adidas and added that "as a tennis player I did not care how they look. But now it is a fashionable shoe and to the people that matter. "
The fashion of white sneakers began with the success of Stan Smith, in turn, came through an exceptionally successful marketing campaign. Adidas in 2011 stopped the production of the model but were so many to ask it to be put back on sale, which the company made in 2014. The return of the shoes was announced on social networks and ending with a series of videos to create a lot of expectations, increased by the fact that they had been out of business for three years the shoes. An image that may have increased the success of Stan Smith is a photograph of supermodel Gisele Bundchen, naked except for a pair of Stan Smith worn with white socks, published in the November 2013 edition of French Vogue,, then in the period in which the shoes were not on the market.
The high fashion designers still appreciated the Stan Smith even before their revival: both Marc Jacobs and Phoebe Philo have worn during some of their shows. The message linked to these shoes is that you are too busy to get to the most demanding footwear, but is still fashionable.
The Stan Smith helped to increase sales of Adidas in recent years. Many sports companies have tried to cavalcade success proposing its own models, such as the Vans Old Skool white at 80 € and always Adidas Superstar at 95 Euros, or sneaker Laurel of 10 Crosby Derek Lam to 188 Euros designer. Then came the fashion houses, with prices from three hundred euro up: the Achilles of Common Projects, the brand born from the collaboration of designers Flavio Girolami and Prathan Poopat, the white sneaker Jil Sander hover around 340 euro and Ace Gucci - white leather. The Yeah Baby Saint Laurent (the word "yeah baby" is embroidered with gold thread on one side) cost 445 Euros and 460 Euros Frontrow Louis Vuitton. Prices go up with Carlito Fendi designed by Karl Lagerfeld, whose resume profile: they cost between 850 and 890 euro. Years ago Tom Ford had made a very expensive model in white python skin, but today it is more for sale.
Black and white are must remain
It is strange to think that white shoes - so easy to get dirty and difficult to clean - so they go out of fashion, and stay too candid at the foot of adolescents. White sneaker they did also increase the product to clean them: sponges that can also pass on the soles, usually sanitary wipes intended for children, detergents for dishes. The feet should be cleaned with a whitening toothpaste to be applied with a brush with stiff bristles, says the New York-based collector of sneakers Vazrik Avedian. In the US fans also have a jargon to distinguish between different levels of the shoes clean: clean ones are called "crisp" or "fresh," those marked in irreparable damage are called " beater "( a noun meaning" whip "or" beater "). When a pair of shoes is called "beater," according to the fanatics can be used only and exclusively in very informal settings, such as going to the grocery store. The American Jason Markk has specially created a range of products for the care of shoes bearing his name: you can buy in his shop in Los Angeles and on its e-commerce site, which also ships in Italian. The store also offers a cleaning service for sneaker: the white ones are the 30 percent.
Thanks to a very successful advertising campaign of Adidas, although now are complicated and get dirty to clean
About two and a half years is increasingly common to see people turn with a white sneaker to the feet, it is such fashion that did not involve only the sales of sportswear companies but also the high fashion houses such as Gucci, Saint Laurent, and Tom Ford, which have included in their collections. Among the most common models are the Adidas Stan Smith (90 € in the basic version) that have taken the place of white Converse All Star (89 € in small version). Stan Smith, the former tennis player who have dedicated the sneaker of Adidas since 1971, told the Wall Street Journal to be amazed by the success of white shoes; he thought it would last as his contract five years with Adidas and added that "as a tennis player I did not care how they look. But now it is a fashionable shoe and to the people that matter. "
The fashion of white sneakers began with the success of Stan Smith, in turn, came through an exceptionally successful marketing campaign. Adidas in 2011 stopped the production of the model but were so many to ask it to be put back on sale, which the company made in 2014. The return of the shoes was announced on social networks and ending with a series of videos to create a lot of expectations, increased by the fact that they had been out of business for three years the shoes. An image that may have increased the success of Stan Smith is a photograph of supermodel Gisele Bundchen, naked except for a pair of Stan Smith worn with white socks, published in the November 2013 edition of French Vogue,, then in the period in which the shoes were not on the market.
The high fashion designers still appreciated the Stan Smith even before their revival: both Marc Jacobs and Phoebe Philo have worn during some of their shows. The message linked to these shoes is that you are too busy to get to the most demanding footwear, but is still fashionable.
The Stan Smith helped to increase sales of Adidas in recent years. Many sports companies have tried to cavalcade success proposing its own models, such as the Vans Old Skool white at 80 € and always Adidas Superstar at 95 Euros, or sneaker Laurel of 10 Crosby Derek Lam to 188 Euros designer. Then came the fashion houses, with prices from three hundred euro up: the Achilles of Common Projects, the brand born from the collaboration of designers Flavio Girolami and Prathan Poopat, the white sneaker Jil Sander hover around 340 euro and Ace Gucci - white leather. The Yeah Baby Saint Laurent (the word "yeah baby" is embroidered with gold thread on one side) cost 445 Euros and 460 Euros Frontrow Louis Vuitton. Prices go up with Carlito Fendi designed by Karl Lagerfeld, whose resume profile: they cost between 850 and 890 euro. Years ago Tom Ford had made a very expensive model in white python skin, but today it is more for sale.
Black and white are must remain
It is strange to think that white shoes - so easy to get dirty and difficult to clean - so they go out of fashion, and stay too candid at the foot of adolescents. White sneaker they did also increase the product to clean them: sponges that can also pass on the soles, usually sanitary wipes intended for children, detergents for dishes. The feet should be cleaned with a whitening toothpaste to be applied with a brush with stiff bristles, says the New York-based collector of sneakers Vazrik Avedian. In the US fans also have a jargon to distinguish between different levels of the shoes clean: clean ones are called "crisp" or "fresh," those marked in irreparable damage are called " beater "( a noun meaning" whip "or" beater "). When a pair of shoes is called "beater," according to the fanatics can be used only and exclusively in very informal settings, such as going to the grocery store. The American Jason Markk has specially created a range of products for the care of shoes bearing his name: you can buy in his shop in Los Angeles and on its e-commerce site, which also ships in Italian. The store also offers a cleaning service for sneaker: the white ones are the 30 percent.
The company Golden Goose has proposed instead of white shoes, and spotless equivalent sneaker ripped jeans: the Super Star vintage effect already lived before being purchased (300 €).
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