Adidas originals stan smith white & black sneakers

In the ride of the success of Stan Smith of Adidas, 'all-white' sneakers wins the streets.

In the organic fair or the vernissage, with black tube or Bermuda, with or without sock, only gives him

All you've got to try to is take a glance at the feet of the locals, the Rivaling, or the other cool place within the city: white sneakers dominate the landscape on the asphalt. Day or night, in the organic fairs or the vernissage, with black tube or jeans shorts, with or without socks, it seems that any time is time for an all-white.

The re-launch of Adidas Originals' Stan Smith classic in 2014 was the kickoff. Since then, international celebrities have helped to elevate the model to the darling status of fashionistas. And, in parallel, luxury brands started to launch one innovation after another. Last month, Valentino showed the world his basics in the parade of the men's spring-summer 2017 collection in Paris. Gucci created a model of white leather, with the undying red and green stripes, enhanced with embroidery of bees or hearts. The first batch arrived last week at the Italian designer store in VillageMall and disappeared from the shelves in 24 hours - there is now a waiting line for customers. Detail: costs R $ 2,650.

Stan Smith (with an average price of $ 349.99) caused similar fury at the opening of Adidas Originals in Ipanema on the 15th. Most of the numbers were sold-out out the day of the inauguration. Who comes to the store finds only half a dozen 44 or 45. The model emerged in the 1970s, created for the tennis player who gives it its name. The face of Stan Smith, champion of tournaments like U.S. Open and Wimbledon, figure to this day. "It's crazy what's been happening in the last two and a half years," the former tennis player said in a recent interview with The Wall Street Journal. The fever infected girls and boys, regardless of gender. The couple Marcella Mendes and Rodrigo Ribeiro, for example, usually go around "combi Nandi ho."

"I bought it first," she says.

"Because the male model had run out," he says.

Creative directors of Foxton, the two go to the office of the brand every day in white sneakers. Rodrigo even drew inspiration from Stan Smith to create a similar model for Foxton.

- For the first time in three collections, white sneakers are selling more than black, says Rodrigo.

While in the United States and Europe, fans of the model do everything to keep the white of their shoes shiny (use a sponge, wet handkerchief and even whitening cream), in Rio lands the "dirty" sneakers seem to be more successful.
"It's a lot better to wear, and it's not that flashy," says Marcella Mendes, who takes the opportunity to put on her entire collection of socks and increase the look. "The other day, for a party, I wore a pair of lurex socks, a long black one and that's it.

Advertiser Juliana Costa Pereira prefers to use without stocking.

"I've got some pairs of white sneakers in the closet, but Stan Smith's the only one I can wear without the sock. Turned my slipper. I'm bored with shoes, I like only comfortable ones, to wear all day long, "she says.

Juliana, model Daiane Conterato, and photographer Victor Roncalli were some of the many Cariocas photographed in white sneakers by RIOEtc, a site that portrays the style of the city streets in recent months. Each on his own, but always with a Stan Smith in common. There are versions in red and navy blue, but green is the audience champion.

- I resisted buying because everyone has rolled a boom and now it is already mainstream. But, since it was to have, I immediately chose the green, the original, says Juliana. - I think, as a fashion trend, Stan Smith is like the Ray-Ban Wayfarer: it's a classic. It is not a passing modesty.

Fashion consultant Mariana Salim has no doubt that white sneakers are a trend that has come to stay. Fan confesses, she suggests the use of Stan Smith - or the Queen of Cris Barros or the model that is marked as it is - as a visual counterpoint.

- The shoe gives a break in the total black look. And if worn with a half-skirt skirt, she's lady-like, "says Mariana. - It seems that the fever is bigger, or is being bigger, in Rio. It may be because of the proximity of the Olympic Games. The fact is that the sport is impregnated in the fashion of the day today. Rio is a city with a gym atmosphere in the open air, And Cariocas like to mend the job in a draft. They wear white sneakers for anything but lightning.