Dresses for women over 60
The Celine brand, for example, surprised this year by choosing in its campaign the prominent journalist and writer Joan Didion, 80 years old. Also, Yves Saint Laurent went for singer Joni Mitchell, 71, in one of his campaigns. Why is the industry inclined towards older women? For Jenny Darroch, a professor of marketing at the University of Clermont, "there is the growing awareness of the importance of older women's influence and their consumption power," she told Adweek.com.
According to the firm A.T. Kearney, people over 60 are the fastest growing consumer group in the world, and it is estimated that there are currently more than 800 million inhabitants in the world over 60. In Colombia, more than 5.2 million people (about 10 percent of the total population) are over 60. Older people also stand out for their unique style. The test is Advanced Style, a blog that since 2008 documents impressive attire over 60. The following eight icons also confirm that older people also have a place in fashion, and challenge the conventions of an industry that fears it to grow old.
See also: 'The charm of maturity.'
1. Iris Apfel
At 93, this woman is one of the most respected in the world of fashion today, for its original style, maximalist and eclectic. In 2005 an exhibition of the Museum of Metropolitan Art in New York was dedicated his style. Last year she starred in Iris, a documentary by filmmaker Albert Maysles, which traces the moments that made her an iconic figure.
2. Baddie Winkle
When her granddaughter, Kennedy Lewis, shared a photo of her on social networks, this grandmother caught the attention of various media and celebrities: Rihanna is one of her more than a million followers on Instagram. His style is extravagant and very bizarre. At age 86 and dressed as Kurt Cobain was the protagonist of a campaign by the agency Grit Creative Group.
3. Carmen Dell'Orefice
This New Yorker is one of the longest-lived models in the world. 84 years old, he continues to parade on the main catwalks of the planet.
4. Yayoi Kusama
Her broad patterns and prints have made her famous both in the art world and in fashion. In addition to its successful line of accessories, this Japanese designer has worked with brands such as Lancome and Louis Vuitton. "I, Kusama, the modern Alice in Wonderland," said the 82-year-old woman and an artistic and style referent.
5. Linda Rodin
This 65-year-old model is also the founder of her brand of beauty products. He has worked with brands such as J Crew and The Row (the Olsen name). Rodin is also a stylist and has collaborated with celebrities such as Madonna, Giselle Bundchen, Halle Berry and Adriana Lima. "I think we should be honest about ourselves become what they're and see what is best for us," said the 65-year-old woman in an interview with Style.
6. Helen Mirren
This Oscar winner usually looks impeccable and very appropriate to all the red carpets she attends.
"As time goes on, you feel more comfortable with yourself, even when the years give you fewer reasons for it," says this 70-year-old actress who is a real inspiration to all women. Look also 'Helen Mirren: "I did not want to become the actress who plays the queen."
7. Jacqueline 'Tajah' Murdock
In the 40s and this woman was the dancer of the emblematic Apollo Theater in New York. At 82, he became the model of a campaign of the French brand Lanvin in 2012. She was on the blog and the book of Advanced Style. A Fashionista told her that she is a very active person and continues to dance when she has the opportunity.
8. Daphne Selfe
One of the longest-lived models in the world. At 86, she has been a dancer and has participated in continuing television series. She says that Botox is a waste of money and that no invasive treatment has ever been done. She began modeling from the 50's with 1.67 meters tall (a bit low for the average) and continues to challenge industry stereotypes.
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